Virtual reality is the ‘new tech’ hence, it is inspiring techies and disrupting a few industries forever.
Product marketing through virtual reality product demos is the next big thing and most adopted by industry leaders. A space where people can plug in their device into a computer, get transported into a new world & immerse themselves in the virtual reality experience.
There’s still no better way discovered to get a user to try a product than through 3D virtual product demos.
A good demonstration can make all the difference in understanding how something will be & feel like in the virtual plane.
Table of Contents
- 1 Virtual Showroom Design Ideas: Virtual Reality Product Demos
- 1.1 1) Virtual Showroom Product Demos: Creating the best story
- 1.2 2) Virtual Product Demos: Focussing on the VR hardware & tools
- 1.3 3) Choosing the right length for your virtual reality product demos experience
- 1.4 4) Virtual Showroom Product Demos: Be selective while choosing partners
- 1.5 5) Avoid hefty spending on equipment
Virtual Showroom Design Ideas: Virtual Reality Product Demos
Saves time: By hosting virtual product demos, we’re saving precious moments explaining to prospects how the product works, what features & services it offers etc. Rich, immersive virtual showroom design ideas make your audience embrace & enjoy fantastic visual experiences.
If you are looking to create a virtual reality experience for your company, look at these five tips before deciding on the tech or creative team.
1) Virtual Showroom Product Demos: Creating the best story
If VR is how, you want people to experience your products, then you need to create a compelling story.
You are creating a 3D virtual showroom product demos experience. And so, you need more than just a product demo or app video to engage people.
Tell a story. Engage with your audience by constructing it like – What they can gain from the virtual reality product demos experience? Adding voice-overs, changing camera angles for exclusive product coverage, displaying user navigation options for better visibility etc. are few suggested tips to create the best engagement & experience.
Overall, stay focused on that one essential idea – what we call the core conceit that ties everything you and your prospects want to talk about together.
2) Virtual Product Demos: Focussing on the VR hardware & tools
Virtual reality headsets seem to be everywhere today – from video games that take you to different worlds to modern communications, training, shopping etc.
There are several hardware devices available for delivering an exquisite VR experience. For e.g., Google Cardboard, Samsung Gear VR, Oculus Rift, HTC Vive, etc.
The VR headset you choose shows how deep your experience is going to be. For a 360 video, using a cardboard unit or a Samsung Gear VR can be enough.
For better interactive capabilities, you might need a high-end set with additional sensors & computing power.
Considering the pricing – simple cardboard units are highly affordable and come at a price as low as $30 or less.
Next comes the 3 View-Master VR, which is a cardboard unit of $30 plus a smartphone. If
you want to go for Samsung gear, the cost will start from $99.
Owing to the current pandemic situation, we suggest the 3 View-Master VR headset for a better audience experience. Being a cardboard unit made of plastic and rubber, it is highly affordable, and most importantly, can be cleaned easily with an antibacterial wipe.
Here are some examples of how industry giants & current markets are using VR technology in 3D virtual showroom product demos to create high engagement.
- Microsoft had a go playing Fruit Ninja and states that ‘VR headset-tethered, it was awesome’.
- Furniture retailer IKEA used VR to display a kitchen in London.
3) Choosing the right length for your virtual reality product demos experience
The length of the virtual demos experience vastly depends on – how tech-savvy your audience is?
For example, if you are selling your products to a mass audience, a short 3 to 5 minutes virtual product demos will be good. These are the people who will join quickly and move on to the next booth.
And, if your audience is a club of businesspeople or surgeons at a conference, the virtual reality product demos can go a bit longer. The length is essential as it will take a minimum of 15 to 20 minutes to explain in detail your product/service.
Choosing the Right Length for Your Virtual Product Demos: Talking in terms of length – it would be best to choose a VR experience that is five minutes or less to best engage your audience.
VR is one of the fastest-growing industries in the world now. Sure, everyone wants to try it, but all experiences don’t last as long.
According to Statista, 71% of people desire their VR experience to be no more than 3 minutes.
4) Virtual Showroom Product Demos: Be selective while choosing partners
Quality comes first when delivering a high-tech VR experience. So, it is suggested to learn about the best before hiring an agency or tech team.
Working with amateur partners, or choosing to play it in-house might lead to poor experiences.
On an event like virtual reality product demos, if the company’s VR is moving viewers rapidly, that might ruin the experience. It is essential to understand the technicalities of VR tools, timing and frame capture for creating the best engagement.
A potential partner must be able to set samples for display while giving demos. Creating a VR experience is not a joke. It requires a lot of planning, management and execution to deliver the best-in-class experience to the audience.
Virtual reality is becoming the new marketing trend. Diverse virtual product demos are being created every day using VR software. Not choosing a qualified partner not only makes the journey harder but is also an expensive lesson to handle.
5) Avoid hefty spending on equipment
VR technology is new & a lot of advancements are waiting ahead. It means not just in technology, features and tools but also in VR equipment – The headsets.
One thing is – For technical gears & equipment, there are numerous brands and varieties in the markets confusing people on making intelligent purchase decisions.
Still, planning to roller coaster your way into the virtual reality (VR) market?
It may be time to rethink. Expensive equipment and incomplete integrations might force people back.
However, there are events like virtual showroom product demos that allow consumers to try out virtual reality before they buy. But still, the equipment for a VR showroom can cost tens of thousands & so might overwhelm investors who would like to get started with this exciting technology.
It is a huge investment. So, we suggest partnering with video production firms that offer the best VR experiences, teams, equipment and talent for your virtual product demos.